Premium Beef Jerky for Adventurers - Cowboy Peppered Flavor

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For 95 years and four generations, People's Choice Beef Jerky has been a family-owned and operated small business, handcrafting premium beef jerky. We put our heart and soul into every batch, as this is not just what we do, but who we are. Our family tradition, built on quality ingredients and a handmade process, delivers a better-quality, better-tasting, and better-for-you jerky.

We employ an old-school style of jerky making, without the use of any artificial ingredients or excessive processing. Our great grandfather started the company in 1929 with the goal of supporting his family by doing what he did best—handcrafting premium meats. We don't rely on fancy machinery, artificial ingredients, tricks, or shortcuts. Each piece of our jerky is unique, and we love it that way.

Our customers are what make what we do so special. We value empathy, inclusivity, and treat our customers, employees, and partners like family, living by the Golden Rule. Our Old Fashioned line celebrates the beef in beef jerky, handcrafted with just 3 simple ingredients. Enjoy the high-protein, gluten-free, and sugar-free snacks with a steak-like texture and real meat flavor, perfect for keto, low-carb, and paleo diets.

Our Keto Beef Jerky is the solution for low-carb beef jerky, with zero sugar and no nitrites, MSG, preservatives, or artificial ingredients. Elevate your taste buds with our Gourmet Beef Jerky, a protein-packed and artisanal delight, made with care and tradition, and without nitrites, nitrates, MSG, or preservatives.

The Original Slab Jerky, Western-inspired whole-muscle beef jerky, is 100% premium U.S. beef in a single slice, 30% larger than competitors. Enjoy the longer you chew, the more flavor you experience. Our small-batch American-made Beef Sticks are the ultimate high-protein, on-the-go snack, perfect for paleo-friendly diets.

Give the ultimate meat lover's gift with our Jerky Gift Boxes, packed with artisanal beef jerky, the perfect choice for any occasion. Surprise your loved ones with this awesome gift idea, ideal for Christmas, anniversaries, Father's Day, birthdays, college care packages, and more.

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